Privacy Policy

At Hurst Cars, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

1.1 Information You Provide

We may collect personal information that you voluntarily provide to us when you:

• Contact us via phone or email
• Request information about vehicles or services
• Schedule a viewing or test drive
• Sign up for our mailing list or newsletter
• Interact with us on social media

This information may include:

• Name and contact details (email, phone number, address)
• Vehicle preferences and requirements
• Communication preferences
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website addresses
• Geographic location data

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide and maintain our services, respond to inquiries, and fulfill your requests
• Communication: To contact you about vehicles, services, appointments, and promotional offers
• Improvement: To understand how our website is used and improve user experience
• Marketing: To send you relevant marketing communications (with your consent)
• Legal Compliance: To comply with legal obligations and protect our rights
• Safety & Fraud Prevention: To detect, prevent, and address technical issues, fraud, or security concerns

3. Disclosure of Your Information

We may share your information in the following situations:

• Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., email services, analytics)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business
• With Your Consent: When you have given us explicit permission to share your information

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Provide relevant content and advertising

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Regular security audits and updates
• Restricted access to personal information
• Staff training on data protection and privacy

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights

Under UK data protection law (GDPR and UK GDPR), you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information ("right to be forgotten")
• Right to Restrict Processing: Request limitation on how we use your information
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your information for direct marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data

To exercise any of these rights, please contact us using the details below.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., Auto Trader, social media platforms). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. International Data Transfers

Your information may be transferred to and processed in countries other than the UK. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection law.

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.